Blog Post: Effective Online Marketing Strategies

Advertising on the World Wide Web has become a must.  In 2008 about $30,000,000,000 was spent advertising online, with a little under $50,000,000 coming from the West Palm Beach area.

However, between e-mail campaigns, banner ads, pop up ads, classified ads, display ads, pre-roll ads (e.g. ads that are played prior to watching a televison show online) and the latest, walk-on ads (act like pre-roll ads but are placed on web sites), how does a business choose a strategy that is right for them?

In addition, business owners and staff can use online press releases, online articles, blogs (burned into feeds) and widgets to promote their credentials and their businesses.

As a business consultant I have my own ideas on what makes up an ideal online marketing strategy.  And there is no one answer.  The proper strategy depends on the goals of the business.  For example, the strategy for finding employees is very different than the strategy for building brand. 

To grow sales and build brand, I prefer a mix of walk-on ads (go to www.dtrconsulting.biz for an example and more information), in conjunction with online press releases, blogs with widgets, and pre-roll ads.

To read a more in depth piece that both defines the different types of online marketing, and also contains insights regarding my views on effective online advertising strategies, go to http://workreadiness.blogspot.com/2009/04/online-marketing-lesson-for-businesses.html.

For now, I would love to hear about your successes and failures regarding your experiences with online marketing.  Please post your comments here so that other local businesses can benefit from your experiences.

Thank you.